About cutting out food types

First there was clean eating which promised (no guarantees) that if you cut out meat, fish, dairy, gluten & grains from your diet, you would glow with wellness. Then there was paleo, in homage to caveme, meaning you could eat as much meat, fish and dairy as you like, but no grains.  Confusingly, almond milk & grain-free granola was apparently a big hit with paleo man.

Now it’s vegetarianism and veganism, promising to save you from cancer and early death and save the animals while you’re at it, if you believe What the Health, Okja and other propaganda films masquerading as documentaries on Netflix.  You can eat as much gluten as you like on these, which is unusual, but bread without the butter is a bitter win.

All these regimes are defined by cutting out types of food, which is odd in itself if you aren’t forced to by an allergy, but to follow these diets is also to claim the health and moral high-ground.  You are clean and you care, presumably meaning those of us still eating ham and cheese toasties are filthy dirty and don’t care.

This messaging madness is compounded by a series of disconnected campaigns telling us to eat 5, or 7 or now 3 portions of fruit & veg, and keep the sat fats down, except actually that research has been debunked; and don’t forget to reduce sugar, and salt too.

The Eat Everything with Friends and Family diet

At a time when obesity and diabetes are the biggest health issues in the country, I’m convinced that what we need is to reconnect with food, through education – by which I mean growing and cooking food, then eating it.  Currently what we have in place of actual this is a series of disconnected campaigns about single ingredients combined with celebrity-lead exclusion diets.  The only possible outcome is to leave us confused and worried about food.  In short a recipe for disaster.

When I grew up, last century, the story was very different.  If I’d said that I couldn’t eat eggs or gluten, I would have been pitied and considered ill.  The story has completely since then, but that means it can change again, so let’s have some positivity and fun around food.  It’s not simply fuel, eating is a social activity, and growing & cooking food are highly therapeutic activities.

So let’s raise a glass to the Eat Everything with Friends and Family diet.

Camilla Barnard, co-Founder and Brand Director of Rude Health. #rudehealth