WHY RUDE HEALTH
With Good Food Inside You, You Can Do Just About Anything
In 2005, Nick and Camilla Barnard set out to create the world’s most enjoyable muesli. As well as being face-meltingly delicious, this Ultimate Muesli turned out to be incredibly good for you. Twelve years later, it’s still blowing people’s pyjamas off, and it’s been joined by a huge range of Rude Health cereals, snacks and drinks made using the best of the best ingredients.
At Rude Health, we make our food out of great things and don’t add anything fake or artificial.
When you apply that philosophy to your life, you’ll find you don’t need diets or supplements. Instead, you stock up on good friends and dirty weekends; skinny dips and Beaujolais. Porridge is just oats… but wine is just grapes. We believe in living fast and dying old. If you live like that, you’re in rude health. You feel you can do just about anything. You run for the bus in heels. You skip ropes not meals. You look sexy while line dancing. You moonwalk. You get checked out in the high street, you fox, you. You start a breakfast brand from your kitchen table.
2005: Where it All Began
We spend our evenings at our kitchen table, chopping dates, sourcing gojis and blending grains to create small batches of The Ultimate Muesli. A few local delis and health food stores like it enough to stock it, win.
2006: The Nigella Effect
We add porridge to our repertoire and find our house overflowing with oats. It’s time to move. Out of the kitchen and into a small warehouse in Wandsworth.
2007: Ready, set, puff.
Time to move again. We find ourselves in a grown-up warehouse with pallet racking and a fork lift. The novelty of driving a fork lift takes longer than expected to wear off.
2008: Bag to Box
We start working on a granola recipe…
2009: Europe, here we come
2010: Enter: Granola
Next come puffed rice crackers. Not cakes, crackers.
2011: Profit to Ping Pong
We get really good at table tennis.
2012: A World's First
The Pumpkin and The Beetroot make their debut as the world’s first vegetable bars.
2013: A World Porridge Champion
It’s third time lucky for Nick as he is crowned The Speciality World Porridge Champion with our Fruity Date Porridge. Meanwhile, we host London’s first Porridge Championships.
2014: Drinking Food
2015: Hallo Amsterdam
What's more nourishing than a grain? A grain that's been sprouted. Welcome Sprouted Flours and Sprouted Porridge Oats.
2016: The Rude Health Cafe is born
Our 10th birthday is celebrated by moving office. The new space is too big for us so we use half of it to create The Rude Health Café. Children, adults, dogs, all are welcome for daily frittata specials, summer BBQs and rainbow lattes.
2017: You're in rude health week
Nick and I recognize that our baby is now a teen and it’s time for us parents to play a different role so we bring on a new Managing Director, Seb to take the reigns for adolescence.
Tiger what? We release the UK’s first Tiger Nut Drink and spend the rest of the year saying ‘a tiger nut, isn’t actually a nut…’
2018: Being in rude health becomes a little more convenient
We become a little more convenient with the launch of Cornitas. Our 67th food. Our first corn and pulse based chip. Cornita o’clock becomes a daily office occurrence.
Act now, we want you.