WHY RUDE HEALTH
With Good Food Inside You, You Can Do Just About Anything
In 2005, Nick and Camilla Barnard set out to create the world’s most enjoyable muesli. As well as being face-meltingly delicious, this Ultimate Muesli turned out to be incredibly good for you. Fifteen years later, it’s still blowing people’s pyjamas off, and it’s been joined by a huge range of Rude Health cereals, snacks and drinks made using the best of the best ingredients.
At Rude Health, we make our food out of great things and don’t add anything fake or artificial.
When you apply that philosophy to your life, you’ll find you don’t need diets or supplements. Instead, you stock up on good friends and dirty weekends; skinny dips and Beaujolais. Porridge is just oats… but wine is just grapes. We believe in living fast and dying old. If you live like that, you’re in rude health. You feel you can do just about anything. You run for the bus in heels. You skip ropes not meals. You look sexy while line dancing. You moonwalk. You get checked out in the high street, you fox, you. You start a breakfast brand from your kitchen table.
2005: Where it All Began
We spend our evenings at our kitchen table, getting wrist strain from chopping dates, sourcing gojis and blending grains to create small batches of The Ultimate Muesli. A few local delis and health food stores like it enough to stock it. Win.
2006: The Nigella Effect
We add porridge to our repertoire and find our house overflowing with oats. It’s time to move. Out of the kitchen and into a small warehouse in Wandsworth.
2007: Ready, set, puff.
Time to move again. We find ourselves in a grown-up warehouse with pallet racking and a fork lift. The novelty of driving a fork lift takes longer than expected to wear off.
2008: Bag to Box
We start working on a granola recipe…
2009: Europe, here we come
2010: Enter: Granola
2011: Profit to Ping Pong
Next came puffed rice crackers. Not cakes, crackers.
2012: A World's First
The Pumpkin and The Beetroot make their debut as the world’s first vegetable bars.
2013: A World Porridge Champion
It’s third time lucky for Nick as he is crowned The Speciality World Champion with our Fruit Date Porridge. Meanwhile, we host London’s first Porridge Championships.
2014: Drinking Food
Our dairy-free drinks continue to grow in popularity and we can’t help but add a new flavour. Coconut Drink is born. It’s a creamy crowd pleaser and goes particularly well with our Soft & Fruity Bircher, which also launches in 2014.
2015: Hallo Amsterdam
Just in time too as 2015 sees the launch of two new dairy-free drinks, Ultimate Almond and Hazelnut, Sprouted Porridge Oats and three Sprouted Flours.
2016: The Rude Health Cafe is born
Our 10th birthday is celebrated by opening The Rude Health Café. Children, adults, dogs, all welcome for daily frittata specials, summer BBQs and dairy-free lattes.
And we couldn’t let another year go by without launching another new dairy-free drink. Enter Cashew. Our ‘milkiest’ one yet.
2017: You're in rude health week
In the summer we #nutmilksandchill with the launch of our chilled dairy-free drinks range – Oat, Almond and Coconut.
And we end the year by releasing the UK’s first Tiger Nut Drink. We soon discover that no one actually knows what a tiger nut is. We spend the rest of the year saying ‘a tiger nut, isn’t actually a nut…’
2018: Being in rude health becomes a little more convenient
We become a little more convenient with the launch of Cornitas. Our 67th food. Our first corn and pulse-based chip. Cornita o’clock becomes a daily office occurrence. As does a cold glass of Chocolate Hazelnut Drink. Another new launch for 2018.
2019: Va va van
We finish the year on a high, when PepsiCo Ventures invest in Rude Health by buying 9% of the company from Nick & Camilla. This is a hugely exciting opportunity, as the small stake means that we remain totally independent and we can continue to lead our team in reaching and inspiring even more people to be in rude health.
Act now, we want you.