Belangrijkste
verantwoordelijkheden

BESTAANDE KLANTEN

• Vergroten van sales en brand awareness in relevante kanalen binnen een aangewezen markt, waaronder (maar niet gelimiteerd tot): reguliere supermarkten, onafhankelijke winkels, foodservice (zoals koffieketens) en online.

• Het uitdagen van partners/klanten om zo samen de best mogelijke resultaten te behalen.

• Het ontwikkelen van gezamenlijke bedrijfsplannen met strategische partners om het merk te groeien.

• Adviseren over assortiment, positionering en kanaal prioriteiten

• Onderhandelen van prijzen, investeringen en voorwaarden

• Het in verkopen van nieuwe producten.

• Evalueren van de beste internationale trade/consumenten shows om groei te ondersteunen. 

• Nauw samenwerken met het internationale operations team om de meest efficiënte logistieke oplossingen te vinden.

• Beoordelen of bepaalde partners in een markt de meest effectieve en passende keuze zijn of blijven.

NIEUWE KLANTEN

• Het identificeren en benaderen van potentiële klanten of sterke partners in jouw regio. 

• Adviseren over assortiment, positionering en kanaal prioriteiten 

• Het inzichtelijk maken van wet- en regelgeving en benodigde documentatie om in de markt te treden via deze klant/partner.

• Ondersteunen bij het opzetten van de route to market in samenwerking met het operations team. 

• Ondersteuning bij het onderhandelen over voorwaarden. 

ALGEMEEN

• Reizen waar nodig om relaties op te bouwen, marktkennis in te winnen & het gezicht van Rude Health te zijn in meetings/events/shows etc. 

• Het delen van relevante lessen uit de markt met de rest van het team en lessen uit andere markten in je opnemen. 

• Het bouwen van een relevant netwerk via tradeshows/DIT evenementen/LinkedIn etc. 

• Bijhouden van marktgerelateerde trends, politiek, economie & ontwikkelingen. 

• De status van markten terug rapporteren aan de Head of Intern en het delen van voorstellen. 

• Werken met het marketingteam uit de UK voor inspiratie, synergie & best-practice lessen. 

• Ondersteunen van het internationale operations team bij het maken van beslissingen die relevant zijn voor de relatie en het oplossen van problemen die kunnen ontstaan. 

Jij

Ervaring in sales en/of internationale export

Onderhandelingsvaardigheden

Sterk analytisch vermogen

Bedreven in het bouwen van relaties en het onderhouden van een netwerk

Overtuigend en zelfverzekerd

Het respectvol kunnen omgaan met culturele nuances en het effectief communiceren ondanks culturele/taalgelateerde barrieres

Om kunnen gaan met ambiguïteit

Probleemoplossend vermogen

Resultaatgericht

Niet bang om beslissingen te maken

Talen: vloeiend Nederlands en Engels

You’ve heard about the right or wrong way to be healthy. At Rude Health we talk about the bright way. About trusting your instincts and following your taste buds. About championing real flavour over restrictions. About taking the bland and turning it bright.

We make dairy-free alternatives for glass half-fullers and cereals for those who fill their bowls to the brim. We’re not in the business of making pale imitations of milk or bog-standard mueslis. All of our foods and dairy-free drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass. Because life tastes better when you live your bright way.

Pension
Free breakfast
As much Rude Health food & drink as you can shake a stick at
Company-wide bonus scheme
Flexible working hours
Health insurance
Work anywhere for a week once a year

Recruiting / developing / building an upbeat, energizing, impactful challenger brand marketing team. 

Development and execution of brilliant marketing plans that ensure consistency across markets and are approprioately focused and resourced for the growth stage of each brand and market within the guidelines of our strategic choice framework and our pre-existing brand world.

For Rude Health, being the brand champion for all markets; for Oddlygood, working closely with the global brand team to ensure consistent and brilliant execution. 

Leading execution across the full marketing mix, ensuring priorities support each brand’s strategy in line with our strategic choices.

Being a growth champion by developing & executing plans which drive revenue and rate of sale through increased penetration of both Rude Health and Oddlygood

Brilliantly executing the Rude Health and Oddlygood brand positioning, brand world and tone of voice to ensure consistency at every touchpoint in all markets.

Being the #1 brand ambassador, inspiring the team, stakeholders and consumers with the brilliant brands in our portfolio

Managing the marketing budget with a view to profitable growth at all times – spending budget like it is your own money and making choices that result in a focussed and effective plan.

Planning, executing & measuring results (awareness, penetration, market share, brand equity) to increase impact and drive continuous improvement 

Being able to continually prioritise resource (yours and the team’s) within each brand and across both brands, to maximise the impact of time, money and effort.

Ensuring a continuous dialogue with key stakeholders (the Oddlygood brand & innovations teams; OG Co Leadership and UK Management) to ensure insights, learning and performance are shared to benefit the total business.

An inspiring team leader – coaching and developing a small but perfectly formed team to execute marketing that drives growth

Passionate about great execution – you love delivering things to the highest quality consistently

Great prioritisation – being able to balance the different needs of both brands

Organised and able to manage multiple parallel projects, thriving and adapting in a fast paced business

Analytical, commercially minded and comfortable working with numbers from various data sources to drive commercial decision making.

Strong relationship builder that results in getting the most from your team and stakeholders.

Opportunity spotter – you see ways to deliver your responsibilities beyond the expected.

A solid understanding of brand – you know how brands should look, how they differ, and you can ensure execution is ‘on brand’ every time

A love of the world of delicious drinks and food – it’s not just about the 9-5. 

You’ve heard about the right or wrong way to be healthy. At Rude Health we talk about the bright way. About trusting your instincts and following your taste buds. About championing real flavour over restrictions. About taking the bland and turning it bright.

We make dairy-free alternatives for glass half-fullers and cereals for those who fill their bowls to the brim. We’re not in the business of making pale imitations of milk or bog-standard mueslis. All of our foods and dairy-free drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass. Because life tastes better when you live your bright way.

Pension
Free breakfast
As much Rude Health food & drink as you can shake a stick at
Company-wide bonus scheme
Flexible working hours
Health insurance
Work anywhere for a week once a year

• Be the key person responsible for planning and delivering excellent shopper marketing activity that supports our promotions, new listings, new product launches and brand activity.
• Creation of an annual plan by account that utilises budget effectively to maximise return on investment – recruiting new shoppers and creating stand out of Rude Health & Oddlygood in store and online.
  
• Ensuring a continual conversation between sales and marketing that results in a joined up and coherent marketing plan, with retailer activation aligned with above-the-line marketing activity at key points throughout the year.
• Managing and negotiating with retailer media agencies to get the strongest activities for the best price.
• Managing and briefing agencies and freelancers to create bold, attention-grabbing assets, in line with our brand world, that help to recruit new shoppers to Rude Health and Oddlygood.
• Run a post-activity evaluation for all shopper marketing activity to assess whether it has been successful or not. Share learnings with the wider team and make data-based recommendations on whether to repeat, optimise or stop activities.
• Manage the annual budget together with sales account managers to ensure we spend in line with our retailer commitments and as effectively as possible.
• Monitor competitor activity and report internally to help inform and inspire future shopper marketing plans 

• Passionate about great execution – you love completing tasks brilliantly every time.
• Great prioritisation – being able to balance the different needs of both brands
• Organised and able to manage multiple parallel projects.
• Analytical, commercially minded and comfortable working with numbers from various data sources.
• Strong relationship builder that results in getting the most from your team and stakeholders.
• Opportunity spotter – you see ways to deliver your responsibilities beyond the expected.
• A solid understanding of brand – you know how brands should look, how they differ, and you can ensure execution is ‘on brand’ every time
• A love of the world of delicious drinks and food – it’s not just about the 9-5.

You’ve heard about the right or wrong way to be healthy. At Rude Health we talk about the bright way. About trusting your instincts and following your taste buds. About championing real flavour over restrictions. About taking the bland and turning it bright.

We make dairy-free alternatives for glass half-fullers and cereals for those who fill their bowls to the brim. We’re not in the business of making pale imitations of milk or bog-standard mueslis. All of our foods and dairy-free drinks have bright and bold flavours made entirely from natural ingredients, delicious enough to munch from the box or glug from the glass. Because life tastes better when you live your bright way.

Pension
Free breakfast
As much Rude Health food & drink as you can shake a stick at
Company-wide bonus scheme
Flexible working hours
Health insurance
Work anywhere for a week once a year