At Rude Health, we’re unapologetically picky about our oats. Why? Because quality matters and not all oats are created equal.

Our Oat Drink, Iced Coffee, and Organic Oat Barista are crafted with oats that are organic and gluten-free. They’re the cream of the crop, full of flavour and bringing a natural creaminess that elevates your brew.

Here’s why we think they’re the oat couture…

Wait, aren’t oats always gluten-free?

Technically? Yes. In practice? It’s complicated.

Oats, by nature, are gluten-free. But on most farms, they cosy up next to wheat and barley, which are most definitely not. And unfortunately, grains don’t respect boundaries. They blow around. They mingle. It’s messy.

To keep our oats genuinely gluten-free, we work with farms that only grow oats or other gluten-free crops. No wheat. No barley. No uninvited gluten guests. Plus, our oats undergo rigorous testing throughout the supply chain to meet the EU/UK gluten-free gold standard (less than 20 parts per million).

The organic life of oats

Organic isn’t just a label, it’s a way of farming that makes a real difference. On organic farms, no artificial pesticides, herbicides or fertilisers are allowed. Instead, nature is given space to thrive, and it does.

The principles are simple: work with nature, not against it. Farmers use natural compost instead of synthetic, fossil fuel-based fertilisers. And rather than relying on chemicals to control weeds or insects, they plant companion crops to protect the oats.

You can see the difference. Organic farms are more alive, with richer soil and 30% more biodiversity. Not to mention the helping hand they give to the planet by storing more carbon in the soil.

Why oats and coffee are the perfect pair

If you’ve tried our Iced Coffee, you know what we’re talking about. There’s just something magical about how oats and coffee come together. The natural sweetness and creamy texture mellow out the bitterness and lift the flavours. It’s velvety, balanced, and doesn’t need extra sugar to impress. That’s what we call a glow-up, naturally.

We love oats because they bring character and comfort in equal measure. Rugged yet creamy, humble yet full of flavour, they’re a true Northern European treasure that thrives in tough conditions. Grown organically with respect for nature, and carefully sourced from gluten-free farms, it’s this perfect blend of resilience and care that makes our oats truly oat-standing.